So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” Jason Gregorec, senior vice president and general manager of the property, said in a statement. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. “At Horseshoe, it’s all about the gambler. Baskow/Las Vegas Review-Journal) legendary casino brand Horseshoe will make its return to Las Vegas this year, more than 70 years after Benny Binion opened the original iconic gambling hall in downtown Las VegasĬaesars Entertainment announced Wednesday that Bally’s Las Vegas will be rebranded into Horseshoe Las Vegas, bringing the brand that helped make poker famous to the heart of the Strip. People exit down a pedestrian bridge in front of the exterior of Bally’s Las Vegas which will be rebranded into Horseshoe Las Vegas following an announcement from Caesars Entertainment on Wednesday, Jan.